The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Demi Iskandar, the Head of Marketing at School of Rock. They discuss the evolving landscape of marketing, focusing on lead generation strategies, the importance of community engagement, and the balance between corporate and franchise marketing efforts.
Demi shares insights on local marketing tactics, the significance of authentic storytelling, and the impact of social campaigns. The conversation also touches on the role of data analysis in marketing strategies and the future initiatives involving AI.
Demi is a dynamic blend of creativity, strategy, and unstoppable energy. With deep expertise in digital marketing, brand strategy, content creation, and franchise marketing, she crafts campaigns that truly resonate and inspire. Passionate about the intersection of music and education, she’s dedicated to uplifting the next generation of musicians and empowering teams worldwide. Known for her quick wit, thoughtful leadership, and ability to command any room, Demi consistently leaves a lasting impact.
