The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Laura Rice, CMO of Huffman Family Brands. They discuss the marketing strategies behind the Celebree School brand and its franchise growth. Laura shares insights on the importance of community connections, the newly launched brand fund, and how data and AI tools are being utilized to enhance marketing efforts and customer experience. The conversation highlights the challenges and opportunities in franchise marketing, emphasizing collaboration among franchisees and the significance of grassroots marketing. In this conversation, Erin Martin and Laura Rice delve into the transformative role of AI in customer insights, the importance of strategic meetings for team collaboration, and the metrics that define performance in franchise development.
Strategic and results-driven marketing leader with a proven track record in driving brand awareness, nurturing leads, building customer loyalty, and improving conversion through clear, impactful communication. Brings a versatile background across industries including online and early childhood education, health and fitness CPG, Department of Defense, and international auction, equipment, and real estate reselling. Known for quickly mastering new subject areas and upholding high standards across all initiatives. A collaborative and thoughtful team leader who fosters strong partnerships, encourages innovation, and consistently translates ideas into high-impact marketing strategies.
We Scale Local Marketing for Multi-Location Brands
