The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, host Erin Martin is joined by Ashley Mitchell, CMO of ZorAbility and VP of Marketing for East Coast Wings + Grill and Sammy’s Sliders. Ashley shares her expert perspective on franchise marketing, highlighting the importance of data-driven decision-making, innovative technology, and community engagement. Listeners will gain valuable insights into recent initiatives, such as website launches and menu simplification, as well as practical lessons learned from years of experience. Additionally, they will explore the transformative impact of AI tools on marketing operations. Whether you’re a seasoned marketer or new to the franchise world, Ashley’s approach to authentic leadership and continuous learning delivers actionable strategies for success.
Ashley Mitchell is an accomplished franchise marketing professional who combines strategic expertise with authentic leadership. With a comprehensive background spanning brand management, marketing strategy, multi-brand franchise operations, and team development, she delivers both visionary thinking and operational excellence. Her approach centers on building genuine relationships and fostering meaningful collaboration.
Known for her creative problem-solving and results-driven mindset, she has a proven track record of elevating brands, empowering high-performing teams, and delivering measurable business impact. She brings purpose and authenticity to every project, ensuring that strategic goals align with meaningful outcomes.
