The Art of Franchise Marketing
In this episode, Hagan Kappler, CEO and Founder of Daisy, discusses how her company has embraced creative marketing strategies to engage customers and drive growth. She also discusses the importance of pivoting when necessary and using influencer partnerships, CRM systems, and immersive experiences to build strong customer relationships. Hagan also explores how ongoing feedback, personalized service, and cross-industry collaborations shape Daisy’s future and increase customer lifetime value.
Hagan is a seasoned professional with extensive experience working with industry-leading companies, including Goldman Sachs, McKinsey & Company, Starbucks, ServiceMaster, Merry Maids, and others. She has developed expertise in strategy, operations, and customer experience throughout her career, combining her background in high-performance environments with a deep understanding of consumer needs.
We Scale Local Marketing for Multi-Location Brands
