The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Heather Anderson, VP of Marketing for Streamline Brands. They discuss Heather’s extensive experience in franchise marketing, the impact of brand acquisition on marketing strategies, and the importance of understanding customer expectations in a rapidly changing landscape. Heather shares insights from customer research that informed their communication strategies, including the launch of the Safer Swimmer Promise. They also explore the role of AI in marketing, the significance of grassroots marketing, and the need for seamless customer experiences. The conversation highlights the unique offerings of Streamline Brands and their commitment to building safer, more confident swimmers.
Heather Anderson is passionate about marketing meaningful brands, even if she’s less inclined to market herself. With over 15 years of experience in marketing strategy, operational execution, and innovation, her career has been deeply rooted in the children’s enrichment franchising sector. She has played a key role in scaling concepts both domestically and internationally, driving growth and building brand recognition across a range of markets.
Heather firmly believes that if you’re not learning, you’re atrophying. She is committed to continuous growth and is always looking to connect with like-minded professionals and explore new opportunities in the ever-evolving world of marketing.
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