The Art of Franchise Marketing
In this episode, Drew Stauffacher, the president of Nine Round, shares his journey in the fitness industry, emphasizing the importance of grassroots marketing and community engagement. He discusses effective local marketing strategies for franchisees, the role of influencer marketing, and the significance of operational efficiency in enhancing customer experience. Drew also highlights the importance of accountability in marketing efforts and the value of referral programs in driving business growth. The conversation concludes with insights on maintaining a diverse marketing approach and the necessity of understanding one’s niche in the fitness industry.
Drew Stauffacher has over 20 years of experience in the fitness industry. He began his journey with the brand in 2011 as a trainer, later becoming a franchise owner and eventually joining the Home Office team in Greenville. Drew played a key role in launching 9RoundNOW, the brand’s digital training platform, and has held leadership roles across operations and product development. His deep understanding of the brand and passion for fitness continue to guide 9Round’s growth and innovation.
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