The Art of Franchise Marketing Podcast
In this episode of The Art of Franchise Marketing, Erin Martin sits down with Pete Baldine, Chief Growth Officer of Moran Family of Brands, to discuss what it takes to grow and support high-performing franchise systems in today’s evolving automotive industry.
With decades of experience spanning Jiffy Lube, Safelite, and Moran Family of Brands, Pete shares how his coaching mindset has shaped his leadership approach to franchise development, franchisee support, and operational excellence.
The conversation dives into Moran’s growth strategy, including onboarding new franchisees, helping existing operators scale profitably, and navigating acquisitions like Mister Transmission in Canada. Pete also breaks down the importance of infrastructure before expansion, the impact of co-branded automotive service models, and how AI-powered customer engagement tools are transforming franchise operations.
Pete Baldine is a seasoned franchising executive with more than 20 years of experience driving growth, operations, and franchise development across the automotive industry. As President of Moran Family of Brands, Pete is known for his expertise in franchise relations, operational support, marketing strategy, and accelerating sustainable system growth. His leadership philosophy blends strategic development with a strong coaching mindset, helping franchisees scale successfully while building collaborative, high-performing franchise communities.
