The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, Katherine LeBlanc, Chief Marketing Officer at 4Ever Young Anti-Aging Solutions, shares her expertise on balancing long-term brand development with immediate results from transactional media. Drawing from her experience with brands like Smoothie King, Painting with a Twist, and Color Me Mine, Katherine explains how focusing on systems, integrations, and guest experience can drive impactful marketing outcomes.
Katherine also discusses how data, creative strategies, and customer experience work together to create a winning formula for brands looking to grow sustainably while delivering short-term results.
Katherine LeBlanc is an accomplished marketing and operations leader with over 12 years of experience in the franchise industry. She has driven transformative brand strategies and omnichannel marketing initiatives, specializing in cross-functional collaboration, integrated go-to-market plans, and elevating brand awareness. With a strong background in both creative vision and operational strategy, Katherine has worked with diverse brands, from Smoothie King to Painting with a Twist, and is passionate about bridging the gap between IT and customer experience.
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