The Art of Franchise Marketing
On this episode of The Art of Franchise Marketing, we are joined by Robert Mitchell, Chief AI Officer at WSI Digital Marketing Services. As an advisory service, WSI is at the forefront of integrating AI into digital marketing, helping franchise brands enhance their strategies with cutting-edge AI tools.
Robert dives into the evolving role of AI in marketing, from data security and compliance risks to AI-powered automation and content generation. He explains how businesses can fine-tune AI models for proprietary use, leverage automation for efficiency, and navigate the shift from traditional SEO to AI-driven search visibility.
Tune in for an insightful conversation on how franchise marketers can strategically integrate AI and future-proof their approach.
Robert specializes in bridging the gap between AI theory and real-world business impact. With over 20 years of experience in business development, he focuses on making AI practical, intuitive, and results-driven. Robert, an expert in generative AI, automation, and analytics, helps organizations integrate AI seamlessly to enhance efficiency, strategy, and innovation.
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