A Place At Home is a senior home care franchise that provides in-home senior care, care coordination, senior living alternatives, and staffing solutions. In this episode of The Art of Franchise Marketing, Madeleine Park chats with Josie DeVault, former Director of Marketing at A Place At Home, about adapting to the post-pandemic digital world and how Josie's team is building on the fly to ensure their franchise and marketing strategies are keeping up.
Josie received her Bachelor of Journalism degree from the University of Nebraska - Lincoln. Josie is the former Director of Marketing at A Place At Home. She is responsible for taking the national brand presence forward, supporting the development team, and leading the corporate marketing team. Josie does video production, advertising, branding, graphic design, website development, social media management, and franchisee onboarding. She is not only passionate about marketing and branding but also fulfilled and inspired by impacting the communities they serve.