About Us

Netsertive delivers localized digital marketing experiences through innovative technology and a local-first approach.  Our Multi-Location Experience (MLX) Platform creates, deploys, and provides the data to efficiently manage profitable, localized marketing at scale.  Our team is passionate about driving measurable results, leveraging data-driven insights, and staying ahead of industry trends. We are looking for a Digital Marketing Program Strategist to join our dynamic team and help shape the future of digital marketing.

Position Summary:

The Digital Marketing Program Strategist is responsible for developing, executing, and optimizing multi-channel marketing strategies to drive growth, engagement, and ROI for our clients. This role requires a combination of creative thinking, analytical skills, and in-depth knowledge of digital marketing platforms and trends. As a key member of the Customer Experience team, you will collaborate closely with internal stakeholders and clients to ensure strategies align with business goals and deliver measurable success.

Key Responsibilities

• Solutions Architecture Understanding & Technical Storytelling: Gain a deep understanding of Netsertive’s product architecture, technical capabilities, and integration points.  Translate complex technical features into clear, concise, and benefit-oriented language for various audiences (technical and non-technical).  Act as a subject matter expert, supporting sales calls, client presentations, and industry events by strongly articulating the technical value and solutions our products provide.
• Strategy Development: Design and implement comprehensive digital marketing strategies across channels, including paid media, SEO, content marketing, and social media.
• Campaign Management: Oversee the execution, performance tracking, and optimization of campaigns to ensure maximum ROI and goal achievement.
• Data Analysis: Leverage analytics tools to monitor KPIs, generate insights, and prepare reports to inform strategic decisions and showcase results to stakeholders.
• Client Collaboration: Partner with clients to understand their objectives, propose solutions, and deliver tailored strategies that meet their unique needs.
• Platform Expertise: Stay up-to-date on the latest digital marketing tools, platforms, and trends, ensuring best practices are implemented across all campaigns.
• Team Coordination: Work with cross-functional teams, including Account Management, Product, and Sales, to ensure cohesive messaging and seamless campaign execution.
• Content Strategy: Develop and oversee content plans to drive engagement, including social posts and thought leadership materials.
• Budget Management: Plan and allocate budgets effectively across campaigns, ensuring efficient spend and performance maximization.

Qualifications

Required Skills & Experience:

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a focus on strategy development and campaign execution.
• Strong understanding of and expertise in digital marketing tools and platforms, such as Google Ads, Meta Ads Manager, and The TradeDesk.
• Proven track record of driving measurable results through multi-channel marketing strategies.
• Proficiency in analytics tools such as Google Analytics, SEMrush, Tableau, or similar.
• Exceptional communication and presentation skills, with the ability to translate complex data into actionable insights.
• Creative thinker with a data-driven approach to problem-solving.
• Strong project management skills, with the ability to prioritize and manage multiple projects simultaneously.

Preferred Qualifications:

• Experience in a digital marketing agency or technology company.
• Certifications in Google Ads, Meta Blueprint, The TradeDesk or other digital platforms.
• Familiarity with marketing automation platforms and CRM systems.
• Knowledge of emerging digital trends such as AI in marketing, programmatic advertising, or search engine optimization.

What We Offer

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• 401(k) with company match.
• Professional development opportunities, including training and certifications.
• Flexible work environment, including remote work options.
• A dynamic, collaborative culture that values innovation and creativity.
  

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Netsertive is an equal opportunity employer.