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As the old saying goes, "it takes money to make money." Pairing a serious, right-sized digital investment that fits your market and your goals with a proven digital vendor with expertise in your industry and technology, will help you get more customers for less money and truly get an outsized return on investment (ROI)...
Targeting allows advertisers to have more control over who sees their ad and is one of the key advantages that digital video has over live TV. However, it can be overwhelming to figure out which targeting option is best and which should be used in different scenarios...
Healthcare marketing has traditionally been dry, formal - and, well, boring - thanks to a highly regulated industry that, according to the Content Marketing Institute, is two years behind its counterparts in other industries. It’s time to catch up, revamp your techniques, and learn a little something from healthcare marketing leaders...
Recent research shows that car buyers are spending less time kicking tires and more time pushing buttons on their mobile device. In fact, we surveyed over 500 consumers on their automotive buying...
A customer's path to purchase, from start to finish, is rarely linear—and it often involves multiple channels. To further understand how digital channels influence the home appliance shopper's path the purchase, we used Google Consumer Surveys to survey more than 500 consumers who had purchased a large home appliance within the last six months. These were our key findings...
As a marketer the more you can prove the value your campaigns added, the more likely your key stakeholders are to see the value in marketing. So ideally, shouldn't the end goal of all your campaigns be to tie campaign spend to patient value...
As marketers follow consumers to the small screen they are looking to publishers for more quality, mobile-first video ad products than ever before. Based on our research from the State of Digital Video Advertising Report, here are some of the top ways publishers are taking advantage of the mobile-video boom...
We've heard repeatedly from our clients that the biggest digital trend is still video, yet there is not enough pre-roll inventory. Mixpo’s digital video ad infographic elaborates on the new premium placement opportunities for publishers...
Mixpo surveyed advertisers and agencies to find out what they think about outstream video advertising. We found that outstream is growing in popularity due to it's premium nature and enhanced user experience...
Mixpo is releasing the first in their series of outstream units, the In-Content Video Reveal, a mobile-first iteration of in-banner video...
