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Surprise! Over the past five years, your patients have changed and it’s time your marketing changed to reach them. A few years ago, my parents - Baby Boomers - were your best potential patient. My...
When thinking about the most difficult jobs in healthcare, the average person probably thinks about the nurses or doctors – definitely not the marketing department. When looking at the healthcare system, marketing is an underutilized tool for effectively bringing patients through the door and increasing awareness around a practice and its services.
Last year Stacey became the Director of Healthcare Enterprise Solutions as her success, customer retention and results brought her to this role. Formerly, Stacey was a Director of Major Accounts and spent time in Account Management and Operations for the Automotive vertical with a specialty in OEMs. Check out what Stacey has to say about healthcare marketing below.
Hey everyone! I'm Mackenzie Newnam, a rising Freshman at the University of Southern California’s Marshall School of Business...
When you hear the word “marketing,” what’s the first thing that comes to your mind? Confusion? Excitement? Frustration? With so many different definitions to describe marketing and numerous...
As a practice owner, you should know that your current and potential patients are using the Internet to find you and evaluate your practice. Are they able to find you easily? Digital Marketing can be...
Hi everyone! I'm Caroline Willard, a rising junior at the University of North Carolina at Chapel Hill. I am an Advertising major and also minoring in Entrepreneurship. This summer I am a Marketing...
Today, Wednesday May 22, marks my two week anniversary as being a Corporate Marketing Intern at Netsertive. Now, I know what you’re thinking, “Tori, it has only been two weeks, what could you...
Hi! My name is Tori Colvard. I am currently a senior Marketing major at Campbell University. You absolutely won’t ever catch me wearing orange though. I am joining the Netsertive team this summer as...
Netsertive saved one of our customers nearly 96% due to wasted ad spend on a search campaign compared to another provider. Our secret? Negative keywords.
