When franchise executives come together to swap ideas and tackle shared challenges, magic happens. That’s the beauty of gatherings like Netsertive’s April 2024 Franchise Executive Roundtable – they create a dynamic space for marketing leaders and industry thought leaders to connect, collaborate, and problem-solve in real-time. For this roundtable, we dove into breakout discussions on three key areas: Data & Analytics, Franchisee Communication & Support, and Franchise Development.
Here are some key takeaways from each group!
In the Data & Analytics session, leaders shared different approaches for presenting marketing data in a way that resonates with franchisees. Some use outsourced dashboards while others integrate metrics into their point-of-sale systems. The consensus was that setting clear expectations upfront on what marketing KPIs franchisees should focus on is key to getting buy-in and avoiding concerns down the road.
Top 5 Takeaways
The Franchisee Communication & Support roundtable emphasized using data to justify marketing investments to franchisees. By breaking down how many leads are needed to achieve growth targets and sharing benchmarks on conversion rates, the corporate team can make a stronger case for the appropriate spend level.
Top 5 Takeaways
Despite the challenges of a tight real estate market that’s pumping the brakes on new openings in certain markets, it’s clear that the franchise model is performing well in this economy and attracting plenty of interest from potential owners.
Top 5 Takeaways
Across all the discussions, it was clear that franchise marketers are grappling with similar issues and can learn a great deal from each other. While each brand is unique, many of the core challenges around communicating with franchisees, justifying investments, and adapting to a changing landscape are shared. Gatherings like the Netsertive Franchise Executive Roundtable play an important role in strengthening the connective tissue of the franchise marketing community. Through the power of peer learning and collaboration, franchise leaders can find new ways to overcome obstacles and drive growth in their systems.
We Scale Local Marketing for Multi-Location Brands