Product Update – Q1 2025

Netsertive’s Insights Manager

Responsible AI in Action – Unlocking Smarter Insights in 2025

AI is everywhere—but not all AI delivers real value. At Netsertive, we believe in Responsible AI—leveraging technology to drive real insights, not just buzzwords.

We’re kicking off 2025 with Call Insights AI, launching in March. This powerful tool analyzes customer interactions, uncovering key themes, sentiment trends, and actionable insights—so you can understand your business at a glance, without sifting through every call.

And this is just the beginning. Here’s what Responsible AI will unlock for you in 2025:

• • Comprehensive Product Insights – AI-powered analysis across paid media, SEO, digital presence, and website performance.

• • Predictive Campaign Insights – Smarter forecasts to guide strategies and maximize results.

• • Top-Performing Ad Analysis – Quickly identify what works best and replicate success.

• • Proactive Alerts – AI-driven notifications keep you ahead of opportunities and challenges.

• • Dynamic Website Content – Optimized in real time to engage your audience like never before.

With Netsertive, AI isn’t just a label—it’s a tool to make your marketing smarter, faster, and more effective. Stay tuned for more!

Netsertive’s Advertising Manager

New Audio Widget – Elevate Engagement with Sound

We’re excited to introduce the Audio Widget in Creative Studio for iDisplay+ ads—perfect for franchises and automotive brands looking to capture attention in a fresh way.

🔊 What’s New?

• • Embed audio files with seamless playback and intuitive controls.

• • Guide customers to full podcasts, service specials, or promotional content with a single click.

🎧 Creative Possibilities:

• • Share podcast snippets to spark interest and traffic.

• • Franchises: Highlight customer testimonials, brand stories, or special promotions.

• • Auto Dealers: Share dealership updates, service tips, or preview new model features.

• • Enhance storytelling with dynamic, sound-driven campaigns.

Ready to amplify your message? Try the Audio Widget and iDisplay+ today!

Seamless Campaign Updates – Google & Facebook API Enhancements

We’ve upgraded the MLX platform to the latest Google Ads and Facebook Ads APIs, ensuring your campaigns run smoothly with the most up-to-date technology and access to the latest and greatest features in each ad network.

What does this mean for you? Faster, more reliable updates to your campaigns, ensuring they stay optimized by all of the automation and tools we use to get the most out of your campaign dollars. With direct API connections, we can quickly adapt to changes in your business strategy, keeping your ads performing at their best.

This upgrade is part of our commitment to providing smarter, more efficient ad management—so you can focus on results, not routine updates.

Netsertive’s Content Manager

Smarter Reviews Management – Boost SEO & Brand Trust

Online reviews shape customer decisions—and now, they play a bigger role than ever in Google’s AI Overviews and search rankings. Timely, well-crafted responses don’t just build trust—they also boost SEO, improve visibility, and even reduce paid ad costs by strengthening your organic presence.

🚀 How We Help:

• • Real-Time Monitoring & Alerts – Stay on top of new reviews instantly.

• • AI-Powered Response Library – Automatically reply with approved, personalized responses based on review sentiment and key criteria.

• • Direct Response in Platform – Quickly engage customers without switching tools.

• • Analytics & Trends – Track review volume, scores, and platform trends over time to understand performance and sentiment shifts.

Whether you’re protecting your brand reputation or improving discoverability, our Reviews Management solution ensures you never miss a beat. Let’s make every review work for you!

Customer Experience Team Member Highlight: Melanie Dillon

This quarter’s team member highlight is Melanie Dillon, a Digital Marketing Specialist in the Customer Experience department. Melanie is part of the Execution team that is responsible for the on-time delivery of Netsertive’s partner support including digital media execution and SEO. She approaches her role with enthusiasm, professionalism, and a customer-first mindset, consistently going above and beyond to deliver an exceptional customer experience. With a strong desire to learn, a positive attitude, and a readiness to tackle challenges, Melanie consistently contributes to achieving client goals.

Other Netsertive Happenings

• • We Re-Launched our Podcast!

• • Read our blog,  7 SEO Strategies for 2025 That Franchise and Multi-Location Marketers Can’t Ignore

• • Read our blog, Balancing Digital and Traditional Lead Generation for Success

• • Check out Season 2 of the Franchise Masters! The second season dives into the lives and expertise of franchising’s most influential voices.