Independent performance evaluation recognizes Netsertive as the top-ranked provider for paid search and Performance Max advertising.
At Netsertive, we believe great digital advertising should deliver more than impressions and clicks. It should drive measurable business outcomes, maximize marketing investments, and help local businesses turn digital engagement into real customer opportunities.
That commitment to performance has earned Netsertive a significant distinction.
Netsertive ranked #1 among 22 digital advertising providers in a composite performance evaluation conducted through Shift Digital for a leading automotive group.
With an overall composite performance score of 4.30 out of 5.00, Netsertive earned the highest ranking among participating providers, demonstrating the strength of our approach to performance-driven automotive advertising.
For dealerships, successful advertising isn’t just about generating clicks or website traffic. It’s about reaching shoppers who are ready to buy, getting more customers through the door, and ultimately selling more vehicles. Dealerships need advertising partners who can turn their marketing dollars into real sales opportunities and measurable revenue.
To evaluate advertising effectiveness across its network, a leading automotive group working with Shift Digital introduced a standardized Composite Performance Scorecard for its certified digital advertising providers.
Rather than measuring success through a single metric, the scorecard evaluates providers across five key performance indicators:
Each metric is scored relative to peer providers, with weighted results combined into an overall composite performance score.
This balanced approach provides a more comprehensive assessment of advertising effectiveness, rewarding providers that deliver strong performance across multiple dimensions.
In the evaluation covering June through August 2026, Netsertive achieved the highest overall composite score among all 22 participating digital advertising providers.
The results also highlighted several areas where Netsertive delivered strong performance compared with the national averages reported in the scorecard.
| Performance Metric | Netsertive | National Average |
| Cost per click | $1.77 | $2.91 |
| Cost per sales visit | $2.72 | $4.76 |
| Cost per conversion | $21.91 | $26.12 |
| Conversion rate | 16.67% | 12.95% |
These results demonstrate Netsertive’s ability to generate efficient traffic while driving meaningful customer actions.
Compared with the reported national averages, Netsertive achieved:
Together, these results reinforce the value of an advertising strategy that prioritizes both efficiency and outcomes.
For automotive dealerships and dealer groups, digital advertising performance directly influences the ability to compete in local markets.
As car buyers change how they research and shop for vehicles, dealerships need advertising strategies that do more than generate clicks. They need campaigns that reach the right shoppers, turn interest into sales opportunities, and help move more vehicles off the lot.
Netsertive’s #1 ranking in this performance evaluation demonstrates the value of an advertising approach focused on three priorities:
Making every advertising dollar work harder: Dealerships shouldn’t have to choose between controlling costs and attracting customers. By improving campaign efficiency, dealers can get more value from their marketing budgets while continuing to reach shoppers who are actively considering their next vehicle.
Turning online interest into real sales opportunities: Website traffic is only part of the picture. What matters is getting prospective buyers to take the next step, whether that’s calling the dealership, submitting a lead form, or exploring available inventory. These actions help connect advertising investments to opportunities for vehicle sales.
Driving stronger results across dealership networks: For automotive groups managing multiple dealerships, success means delivering consistent performance across different locations and markets. The right advertising partner helps each dealership make smarter use of its budget while supporting the larger organization’s growth goals.
At Netsertive, our focus is simple: help dealerships reach more qualified buyers, make smarter advertising investments, and create more opportunities to sell vehicles.
Looking to put your remaining 2026 co-op funding to work? Partner with the #1 ranked provider in this performance evaluation and discover how smarter digital advertising can help your dealership attract more buyers and drive more sales opportunities.
Connect with Netsertive to learn how we can help you maximize your co-op advertising investment and turn your marketing dollars into meaningful dealership results.
