Netsertive hosted its first Next Gen Franchise Roundtable, bringing together emerging franchise marketing leaders from diverse brands. The roundtable is a group for networking, learning, and discussing key challenges facing junior and mid-level franchise marketers.
This session highlighted crucial topics like lead generation, franchisee communication, and the integration of AI technology in marketing. In this blog post, we’ll dive into the key takeaways from the discussions and offer actionable advice for franchise marketers aiming to drive growth and engagement.
A key topic of discussion was how to improve franchise development lead generation, with participants focusing on the need for innovative strategies beyond traditional digital channels.
Another central theme of the roundtable centered around the ongoing challenge of engaging franchisees effectively. Many participants shared their experiences and frustrations with low franchisee engagement, especially with emails and other marketing communications.
Building stronger relationships with franchisees emerged as a crucial factor in driving franchisee participation and overall success.
By fostering a community of learning and open discussion, this group aims to continue driving growth and success for franchise brands through innovative marketing strategies, enhanced franchisee engagement, and the integration of new technologies.
For more information on upcoming roundtable sessions or to get involved, stay tuned for the next meeting details and breakout room topics in December.
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