When running ads on Facebook, you have many options on where those ads are served. The locations where your ads can be served are called “placements.”
While the placements you can use will be dependent on your campaign objective, in this blog we will give you an overview of your options across each of Facebook’s four advertising platforms: Facebook, Instagram, Audience Network, and Messenger.
Source: Facebook About placements
There are several placement options of where you can serve your ads within the Facebook interface, but the two most popular are:
By using Facebook placements, you can run your ads on Instagram, which is owned by Facebook and has over 800 million users. You don’t have to have an Instagram account to run ads on Instagram because Facebook will use your Facebook Page to serve the ads, but your business page will not be clickable.
There are two Instagram ad placements available:
Audience Network is a group of third-party apps and websites where you can place your ad to reach users outside of the Facebook website or app. The publisher of the app or website controls where your ads appear.
One example of how an ad can appear is the Audience Network Native Placement, where ads are interwoven into the content of the website, app, or game.
Messenger is Facebook’s messaging app and has approximately 1.3 billion users. Your ads can appear within Messenger by using one of the Messenger placements:
Example of a Messenger ad:
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