The Art of Franchise Marketing Podcast
In this episode, Christina Collins, founder of NeverStopMoving365, shares her journey from PE teacher and personal trainer to franchise founder on a mission to get 1 million kids active.
Christina breaks down how she built a mobile youth fitness franchise through grassroots marketing, authentic relationship-building, and a deep understanding of behavior change psychology. From realtor partnerships and community engagement strategies to leveraging AI tools for customer insights and operational growth, this conversation is packed with actionable lessons for founders, franchisors, and marketers alike.
She also shares why “relationships beat algorithms,” the importance of mastering unit-level economics before scaling, and how creating confidence in kids became the heart of the NeverStopMoving365 brand.
Christina Collins is the Founder and Owner of NeverStopMoving365, a mobile youth fitness franchise focused on building confidence, healthy habits, and active lifestyles for kids. A former physical education teacher and now PE franchisor, Christina helps educators and fitness professionals launch and grow PE businesses in their own communities. She is currently pursuing her doctorate while leveraging her extensive background in fitness, sport science, and behavior change to scale her mission of getting one million kids active. Christina holds a B.S.S. in Physical Education and an M.S.S. in Sport Science from the United States Sports Academy and is an ACE Certified Personal Trainer and Group Fitness Instructor, Schwinn Certified Spin Instructor, Certified SurfSet Fitness Trainer, Run Coach, Life Coach, and Certified Health and Physical Education Teacher. Known for her energetic, upbeat, and highly driven personality, Christina combines passion, leadership, and grassroots innovation to create meaningful impact through youth fitness and franchise growth.
