As streaming continues to reshape how people watch TV, many marketers are asking the same question: where does Connected TV fit into my media mix, and how do I use it well?
In this recorded webinar we walk through the current Connected TV (CTV) landscape and share practical guidance for getting started.
The conversation breaks down what CTV actually is (and how it’s different from OTT), why brands are investing more heavily in the channel, and how access to premium streaming inventory is changing the way advertisers think about reach and performance. Erin and Jordan also dig into how audience targeting works in CTV—using first-party and third-party data—along with tips for managing frequency, navigating fragmented inventory, and thinking about CTV as part of a broader omnichannel strategy.
This session is designed for marketers who want a clearer, more grounded understanding of CTV and how to approach it thoughtfully and strategically.
