The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews James Young, president of Pet Butler. They discuss Pet Butler’s journey since its 2017 acquisition, the challenges encountered in marketing and franchisee buy-in, and the strategies implemented to grow the business. James shares insights on leveraging AI in marketing, understanding customer behavior, and retaining customers in a competitive landscape. The conversation highlights the evolving nature of marketing in the franchise industry and the need for strategic planning amid new technologies.
James Young is a seasoned executive with deep expertise in leadership, strategic planning, marketing, and franchise operations. He has served as Chief Operating Officer, Brand President, and Chief Marketing Officer, leading growth initiatives, brand strategy, and operational excellence across multiple expanding franchise systems.
Recognized for his strength in franchise development, cultural transformation, and succession planning, James excels at building high-performing teams and executing strategies that deliver lasting success. Driven by innovation and a commitment to organizational excellence, he is dedicated to fostering growth and transformation in today’s evolving business landscape.
