The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing podcast, Erin Martin speaks with Roxanne Conrad, COO of Premium Service Brands. Roxanne shares her unique journey into franchising, starting as a franchisee and transitioning to a leadership role. The conversation delves into the importance of communication in franchising, the operational efficiencies achieved through shared services, and the significance of data-driven marketing strategies. Roxanne emphasizes the need to understand consumer behavior and the importance of franchisee profitability, while also discussing the challenges of managing change within the franchise system.
Roxanne Conrad is dedicated to empowering business owners and amplifying brands through operational excellence, data-driven strategies, and meaningful connections. She thrives on simplifying success, aligning communication, marketing, and operations to drive growth and long-term profitability across the franchise system.
We Scale Local Marketing for Multi-Location Brands
