The Art of Franchise Marketing
In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth foundation, and the dynamics of team leadership in emerging brands. Megan shares insights from her experience with Koala and emphasizes the need for prioritizing revenue-generating activities. The conversation also touches on the role of AI in modern marketing and the importance of embracing technology in the franchise industry.
Megan is a driven leader passionate about fueling business growth and developing talent. She thrives at the intersection of innovation and entrepreneurship, turning challenges into opportunities. Committed to mentorship and collaboration, she believes investing in people unlocks their full potential. With a sharp focus on strategy and a willingness to take calculated risks, Megan delivers results while fostering a culture of excellence.
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