The Art of Franchise Marketing Podcast
In this episode of the Art of Franchise Marketing podcast, Erin Martin interviews Kenneth Schweighofer, CMO of Authority Brands. Kenneth shares his extensive background in marketing, transitioning from CPG to franchising, and discusses the importance of focusing on franchisee growth for long-term success. He emphasizes the need for effective brand planning, collaboration between marketing and operations, and the significance of data-driven decision-making in optimizing marketing strategies. Kenneth also highlights the challenges of managing multiple vendors and the importance of building strong relationships to drive performance.
With over 20 years of experience driving growth across dynamic markets, Kenneth Schweighofer specializes in transforming bold ideas into market-leading brands. His background spans brand management, product innovation, and commercial strategy, with a proven record of delivering results that elevate market share and brand equity.
Known for combining strategic vision with operational execution, he brings deep expertise in consumer insights, data-driven decision making, and full P&L ownership. His cross-functional leadership style aligns teams across marketing, R&D, sales, and supply chain to launch and scale category-defining initiatives.
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