The Art of Franchise Marketing
In this conversation, Erin Martin interviews Ashley Gundlach, the president of British Swim School, discussing her background in marketing and the initiatives the brand is undertaking for the year. They delve into the importance of conversion rate optimization, lead nurturing strategies, and how British Swim School differentiates itself in a competitive market. The conversation highlights the significance of data-driven decisions, the evolving landscape of customer engagement, and the brand’s commitment to child safety and development.
Erin Martin and Ashley Gundlach explore the intersection of data analytics and marketing strategies within the franchise model. They discuss the importance of understanding data, balancing operational tasks with analytical insights, and the integration of various marketing tools to enhance customer engagement. The conversation also touches on the resurgence of traditional marketing methods and the innovative use of AI to improve customer interactions and streamline processes.
Ashley Gundlach is an accomplished business leader with extensive experience in marketing, analytics, and team leadership. Before stepping into her current executive role, she spent more than a decade on the senior leadership team at a Norfolk, VA-based marketing agency, where she managed omnichannel marketing programs for over 40 clients across the U.S. and Europe and contributed to the agency’s overall growth and health. Earlier in her career, she held a marketing analytics position at Dominion Enterprises, where she deepened her expertise in data-driven strategy. Ashley graduated from James Madison University with a degree in Business Marketing. Outside of work, she enjoys a lively family life with her husband and three sons, spending time on the sports field, playing Nintendo, and shooting hoops in the driveway.
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