The Art of Franchise Marketing
In this episode of The Art of Franchise Marketing, we dive into an insightful conversation with Brooke Janousek, CMO of Garage Experts. Brooke shares her transition into her new role and provides valuable insights into key marketing initiatives driving the company forward. She discusses the power of data-driven decision-making, integrating new CRM systems, and innovative applications of AI in competitive analysis. Brooke also emphasizes the importance of consumer research in shaping brand perception and the critical role product quality plays in marketing success. This episode is packed with valuable takeaways for franchise marketers, including how AI is transforming business outcomes and the growing importance of personal branding in franchise development.
Brooke is an inspirational leader known for her charisma, generosity, and infectious energy. She has a passion for brand marketing and excels at driving strategies that boost revenue, profitability, and customer loyalty. Brooke has worked with startups and well-established brands, including Disney, GE, and Sonic Drive-In Restaurants.
Her deep desire to connect with others extends beyond her professional life, whether through travel, fitness, or spending time with her dog, Kip. A native of Omaha, Nebraska, Brooke is on a year-long adventure called “Brooke on the Grow,” living intentionally and encouraging others to embrace their potential and bet on themselves.
We Scale Local Marketing for Multi-Location Brands
